Digital Marketing: Online Advertising

Course #4931 Instructors: Frederick & Petty This is part three of the four-course Digital Marketing Certificate series. While it's recommended that all four classes in the series are attended (cost $199), the courses can be taken on their own for $59 each. The digital world has taken over and keeping up with it can be an intimidating challenge. Let the professionals bring you up to speed on ways to better market your business to today’s customers. This four-course series will help you improve email promotions, boost website traffic, take online advertising to the next level, and make the most of mobile and social media marketing. Learn the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget AdWord campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and numbers of people you want to reach. Additional Courses in Series: *Improving Email Promotions (9/4/19, #4930) *Boosting Website Traffic (9/18/19, #4930) *Mobile & Social Media (10/16/19, #4932)